Gently cleanse hair without stripping its colour with Pureology Hydrate Shampoo. Its organic moisturising formula will hydrate dry, colour-treated hair to reveal soft, lustrous locks while protecting colour vibrancy.Surfactants are an essential part of a shampoo s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. Pureology Hydrate Shampoo is formulated with ZeroSulfate, a mild cleansing system that won t strip hair colour. Derived from coconut, corn and sugar it delivers a rich lather and helps optimise colour retention.Directions of use:Apply to wet hair and lather. Rinse.
